For years, digital marketing was built around visibility. Businesses could see where customers came from, what they searched, which ad they clicked, which page they visited, and what eventually pushed them toward a purchase. That system is starting to change.

If you’re running a service-business, whether you’re a plumber, HVAC tech, general contractor or landscaping crew—tools that promise to make life simpler always catch your eye. Lately, one tool set getting attention (and concern) are the so-called AI-powered browsers, web browsers built with artificial-intelligence features like summarizing pages, handling forms, or even automating tasks.